Kyri Savva | Copywriter

ME

Hey, I’m Kyri.

I’m a freelance creative copywriter. I help in-house teams with the ideas and copy they need to bring their projects to life.

I'm all for simple but strong concepts with everyday, clear copy. So no waffle, jargon, or anything overcomplicated when you work with me.

I was born and raised in London but I am now based in Berlin.

There are more facts about me if you're particularly bored. People have even said things.

From 03/2022, Berlin

Clients include Blinkist, Babbel, Zenjob, and Delivery Hero
Copywriting, proofreading/editing, and translation/transcreation (German to UK English)
Emails, social, scripts, web/landing pages, product copy, and more
Senior executive comms (social posts, speeches, presentations)
Work spans B2C, B2B, and internal (employer branding) audiences

03/2021 - 02/2022, Berlin

Creative concepts and copy for global campaigns (US, Australia, and Europe) including TV scripts, OOH, and email
Wrote the copy style guidelines for all brand, content, and culinary writers across all global brands
(Martha & Marley Spoon/Marley Spoon, Dinnerly, and bezzie)
Maintained brand voice and copy style guidelines across all global brands
Developed employer branding tone of voice and messaging hierarchy
Hired and led copywriters in the central Brand team

08/2017 - 02/2021, Berlin

Ideas for integrated campaign concepts and channel executions (local and worldwide)
Words for scripts, social (organic and paid), OOH, emails, push, web, display ads, and more
Partnered with creative directors, art directors, video producers, and channel owners to produce, refine, and publish creative assets
Regularly worked with local market copywriters to translate and localise concepts and copy
Developed the team's first translation messaging bank plus translation/localisation templates for all channels
Concept and copy for new careers site

04/2016 - 07/2017, Berlin

Internal comms strategy to promote values and inform employees about company news, goals, events, and executive updates (channels: newsletter, Slack, email, intranet, social media, posters, and daily blackboard message)
Planned and ran internal campaigns for company news, events, and achievements
Close collaboration with team leads and executive leadership regarding internal culture, events, and company-wide announcements
Reviewed other internal messaging to ensure consistency with the comms strategy and values

06/2015 - 12/2015, London

01/2008 - 05/2015, London

Copy, content, and strategy for web, social, emails, and event marketing campaigns
Website content manager (Drupal CMS). Wrote the Inn's first content and style guidelines
Organised educational/social events for student and newly qualified barrister members including residential weekends, advocacy exercises, and mock trials

01/2003 - 12/2007, London